Product Discovery & Growth

Cross-Sell Recommendations

Cross-Sell Recommendations enable organisations to promote relevant products, subscriptions, memberships or services to existing customers.

Cross-sell opportunities are configured using a hierarchy-based model. This allows organisations to define a primary product recommendation for customers who own a particular product, whilst also defining alternative recommendations if the customer already owns the primary item being promoted.

This approach helps ensure that recommendations remain relevant and avoids presenting customers with products they have already purchased.

When a customer selects a cross-sell offer, they are redirected to CDS Global's Hosted Checkout to complete their purchase. Product relationships, recommendation hierarchies and customer-facing content are managed through the CMS.

Benefits

• Drives additional revenue opportunities
• Promotes relevant products and services
• Supports personalised customer experiences
• Prevents duplicate recommendations
• Fully configurable through the CMS

Additional Cross-Sell Opportunities

Additional Cross-Sell Opportunities extends the standard cross-selling capability by providing organisations with an additional promotional placement within the customer care experience.

Unlike standard cross-sell recommendations, this functionality is typically configured to display only when customers are not being presented with higher-priority opportunities such as renewals, upgrades or other strategic journeys.

This enables organisations to maintain a consistent focus on retention and premium growth opportunities, whilst still providing customers with alternative products and services to explore when no other relevant actions are available.

The functionality is configured on a product-by-product basis and allows organisations to define a destination URL of their choosing. This could direct customers into a purchase journey, an external ecommerce platform, a membership acquisition flow or any other digital experience designed to drive engagement and growth.

Benefits

• Creates additional growth opportunities
• Complements existing renewal and upgrade journeys
• Supports flexible promotional strategies
• Enables product-specific configuration
• Can direct customers to any chosen destination